"Create a brand family for and her sub brands with data visualisation as inspiration."
VerQu
It's always hard to visualize data. It's an abstract subject that is often visualized as lines and dots. Grande used these lines and dots to create a grid on which the brand family is represented. This way it not only reflects the core business of VerQu, data management, but also creates a strong link between each of the (sub)brands.
